Saturday, October 2, 2010

HAPPY BIRTHDAY!

HAPPY BIRTHDAY TO US!!!!!!
This October we are celebrating our 1st birthday!! One year ago, this month, Mom and I took the recommendations of so many friends and family, who had been enjoying Mom's scones for years and decided to create Charmed Scones!

Truly, the idea to start the business was an effort to create some extra income for my upcoming wedding (then 9 months away). We started by creating our Etsy site and peaked some interest and a few customers. In November of 2009 we started the Los Feliz Farmer's market, which at the time was a very new little market with only two rows of tents and the amazing Gastrobus. There, we made tons of new friends and were lucky enough to pull in some high profile opportunities, like participating in gift bags for the Sundance Film Festival. It was the farmer's market that spawned both the Gluten-Free and Vegan scones, thus creating a new demographic and increased customer base, not to mention some of the best friends and loyal fans ever!

The buzz about us began to grow and we quickly became a destination spot at the Los Feliz Farmer's Market. Watching people walk into the market, bee-line for our tent and then leave was one of the most incredible feelings. Not to mention the eclectic crew of "regulars" that Mom pretty much adopted as family, if there were weeks we did not see people, Mom would get worried about them and we would remember, Will is on vacation or Bridgette and John are probably running this morning or Rebecca doesn't come until after 1pm. Our customer's would ask me about my marathon training and how the wedding plans were going. It was such a warm and inviting environment to grow a business and we created some very loyal fans, it was something that I could have never fathomed. We took on the challenge of creating new flavors each week and now we have 40+ flavors and they keep coming! We even had flavors suggested and then named after our customers.

After my wedding in July 2010, we decided to take a hiatus from the market to help grow our business and really put our efforts into getting a retail location. Our little idea to create some extra money for my wedding turned into a passion that we could not give up and a business that had taken off very quickly. We were ready to take this little side business to the next level.

In the past few months we have created our new More Than Scones Menu, which expanded our business to catering tea parties, wedding showers, birthday parties, etc. We are so excited about this new aspect of Charmed Scones and you will not believe the fruit tarts and freshly made lemon curd and jams!!

Currently, we are in the process of searching for our very first location. What a great birthday present that would be!!

So thank you Charmed Scones fans! Thank you for our first wonderful year, thank you for all the continued support, friendship, loyalty and love. We look forward to many, many, many more years of passion, friendship, love, smiles and bellies full of Charmed Scones.

Have a Charming Day!

~Colleen